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SEO · PPC · AI Search

Digital Marketing Glossary

Plain-English definitions of the terms that shape your rankings and revenue — written and maintained by the SEO team at Digital Leap.

43 terms · 5 categories · updated regularly

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SEO Fundamentals

13 terms

Backlink→Anchor Text→Domain Authority→SERP→Organic Traffic→Featured Snippet→Keyword Research→SEO Audit→SEO→Local SEO→Search Intent→E-E-A-T→Pillar Page→

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Technical & On-Page SEO

10 terms

Meta Description→Title Tag→Canonical Tag→Schema Markup→Robots.txt→XML Sitemap→Crawl Budget→301 Redirect→Core Web Vitals→Alt Text→

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On-Page, Off-Page & Links

8 terms

Nofollow Link→Internal Linking→Keyword Cannibalization→On-Page SEO→Off-Page SEO→Link Building→Dofollow Link→Guest Posting→

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PPC & Paid Media

6 terms

CTR→CPC→ROAS→Conversion Rate→PPC→Quality Score→

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AI Search (GEO & AEO)

6 terms

Answer Engine Optimization→Generative Engine Optimization→Google AI Overviews→llms.txt→Entity SEO→Knowledge Panel→

Want these turned into rankings?

Knowing the terms is step one. Putting them to work is what we do.

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