What Is Internal Linking?
Internal linking is the practice of linking from one page on your website to another page on the same website, using descriptive anchor text.
Why it matters
Internal links help search engines discover and crawl your pages, establish a logical site structure, and distribute link authority (“link equity”) from strong pages to ones that need a boost. They also guide users to related content, increasing engagement and time on site. A smart internal linking strategy — like a hub-and-spoke model — can lift rankings without earning a single new backlink.
Example
This glossary uses internal links extensively: each term page links back to the main glossary hub and out to the relevant service page, forming a tightly connected topical cluster that signals expertise to Google.
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Designing internal link architecture is a core deliverable of our on-page SEO services — let’s talk about your goals.