Justo
Real Estate Brokerage | Toronto
Project Scope
Justo is a Toronto-based Real Estate brokerage platform that helps connect millions of buyers and sellers of residential properties across Canada.
The client approached the Digital Leap team with an aim of increasing organic traffic and improving ranking in search results.
Project Summary
Digital Leap bagged the project in December 2021, when the client’s website’s organic traffic was already on the decline. We recognized the Java framework they were using as the primary culprit (angular.js) and successfully guided them to migrate it to one that facilitated site-end rendering (next.js). Within days, their organic traffic went up by 65% and continues to fair very well.
The Strategy
After identifying the cause behind falling traffic on the client’s website, we crafted an extensive SEO strategy, which focused on sustainable lead generation from their target regions. Going by the needs of their industry, ‘Hub & Spoke’ model was followed, thereby creating listing pages for different localities with supporting blogs. The steps included:
- Website audit & analysis
- Competitor & market analysis
- Keyword gap analysis
- Preparing SEO Strategy based on audit
- Identifying various content pillars
- Building content strategy around keywords
- Rolling out suitable content angles
- Making On-page SEO fixtures
- Improving domain authority with niche-specific backlinks
- Monitoring progress regularly
- Optimizing strategy based on results
Proven Results
Organic Traffic Value
%
Organic Clicks
%
Keywords in Top 10
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Digital Leap is expert in their craft. they utilities the right tools to do SEO research and is able to effectively improve your rankings. Thier communication and reporting is prompt.
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