Case Study- Listings Nearby
New Development Listings | Listings Nearby
About Listings Nearby - Project Scope
Listings Nearby is an online real estate marketplace where home buyers looking to buy new home can look for in depth knowledge about new developments coming up in the city.
The client approached the Digital Leap team with the aim to increase organic traffic and get more home buyers’ registrations, the count of which wasn’t improving with existing traffic.
Project summary
Digital Leap bagged the project in Feb 2021 and is still successfully working on it. The Client had an brilliant website, with all informative content, but was getting limited traffic.
The client had invested in SEO & was getting some traffic as well but not as per the potential website had, which was a major challenge for us. We had to identify the areas of improvement & build our strategy which could ramp up the organic traffic. With our stellar SEO strategy, we were able to achieve it & improve traffic of website by 7X times within 6 months.
When Digital Leap’s SEO team, started this project, website had 1.9k avg. monthly organic traffic, which is now reached to 21 k monthly traffic till date (May month when this case study is being published).
The Strategy
As client had already used an SEO service in past, we started to build our strategy by first analysing all the work done in past, which helped us discover some spammy links & also huge scope of improvement in on-page & technical SEO aspects. The whole sequence of steps followed to make this campaign a success were:
- Website audit & analysis
- Analysing the existing SEO work done
- Identifying the spammy links & disawwoing those
- Doing a gap analysis with their major competitor buzzbuzzhomes
- Laying content strategy for the website based on gap analysis
- Built a plan for improvement of target pages
- Content & SEO strategy implementation
- Fixing On-page SEO fixtures
- Improving domain authority with Niche specific backlinks
- Scaling out various content ideas
- Monitoring progress regularly
- Optimizing strategy based on results
Proven Results
Organic traffic in a year
Traffic Value
Top 10 Keywords
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