Digital Leap bagged the project in March 2021, when the client’s website on the whole was already doing well on most parameters, but the Hawaiin jewelry segment was not very productive. We recognized the need to reorganise this category’s presence on their website and on other platforms. This meant creation of dedicated pages for each of the sub-categories, and managing on-page and off-page content, post which the organic traffic saw a jump of 38% and persists high.
The Strategy
After identifying the areas of improvement in their weak performing category, we crafted an extensive SEO strategy, which focused on sustainable lead generation.
Going by the needs of the case, ‘Hub & Spoke’ model was followed, whereby all the SEO exercises were performed on the ‘spokes’ like rings, earrings and pendants, keeping the central ‘hub’ of Hawaiin jewelry in mind. The steps included:
Website audit & analysis
Competitor & market analysis
Keyword gap analysis
Preparing SEO Strategy based on audit
Making on-page SEO fixtures (Bifurcating target section)
Making off-page SEO fixtures (Niche-specific backlinking)
Building content around keywords (Blogs, Product Descriptions, Guest Postings)
Monitoring progress regularly
Optimizing strategy based on results
Proven Results
+8.3%
Sales Volume
+17.5%
Organic Clicks
+35%
Keywords in Top 100
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Digital Leap is expert in their craft. they utilities the right tools to do SEO research and is able to effectively improve your rankings. Thier communication and reporting is prompt.
Harvey Beck
CEO, Celebrate
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Building a global brand reputation and achieving your marketing goals can be challenging. We have seen businesses trying hard to enable their website to convert enough traffic into leads that can be further nurtured into customers, yet failed. If that sounds familiar,
