Case Study- Bella Santé
Best of Boston Day & Med Spa
Project Scope
Bella Santé is a leading luxury Day & Med Spa brand in Massachusetts, offering award-winning spa treatments across three premier locations—Boston, Wellesley, and Lexington. With a commitment to wellness, skincare, and holistic healing, Bella Santé provides a wide range of services including facials, massages, body treatments, med spa services, and advanced skin therapies.
Digital Leap partnered with Bella Santé to improve their organic traffic and strengthen their local SEO presence across three key locations: Boston, Wellesley, and Lexington.
Summary
Project Summary
The client approached us with the goal of boosting their visibility in local search and expanding their organic reach across three key locations: Boston, Wellesley, and Lexington.
The Strategy
We developed and executed a location-focused SEO strategy by building a robust content plan targeting Bella Santé’s core services and the conditions they address. Our approach aimed to drive qualified traffic from each service area while supporting long-term search visibility through ongoing optimization. Key Steps included:
- Website audit & analysis
- Competitor & market analysis
- Location-specific keyword research for Boston, Wellesley, and Lexington
- Content strategy built around service types and treatment conditions
- Content & SEO strategy implementation
- Structured on-page SEO for improved rankings and UX
- Internal linking improvements to support topic authority
- Improving domain authority with niche-specific backlinks
- Continuous content expansion and optimization based on performance
- Monitoring progress regularly
- Optimizing strategy based on results
Proven Results
2.67X
Organic Clicks Improved
+280%
Organic Sessions Improved
3k +
Organic Traffic Increased
More Successful Projects
Our portfolio crosses businesses, industries, and borders. Find out which companies we have helped achieve their digital goals across the world.
Let's Work Together
Let's Work Together
Let's Work Together
Let's Work Together
