Case Study- Lav Kids
Kids Skincare Online Store | eCommerce SEO
Project Scope
Lav Kids is an online brand specializing in organic skincare for children. Their products are made with the finest natural ingredients to hydrate, nourish, and soothe, keeping your little one’s skin healthy and radiant. Digital Leap Team was approached by this client to enhance the organic search visibility of their newly established brand.
Summary
Project Summary
Digital Leap secured the project in June 2024 and has been driving growth ever since. At the start, the newly launched website (early 2024) had minimal organic traffic—just 10 users per day. With a focused 6-month SEO strategy, we elevated daily organic traffic to 250 users and generated 4.55K organic clicks in December. This surge didn’t just boost website visits—it delivered tangible results, leading to 108 product sales in December alone.
The Strategy
For Lav Kids’ eCommerce growth, we implemented a proven SEO and content strategy to reach the right audience with the right message. The brand was fairly new, its online visibility was nearly nonexistent. After an in-depth analysis of their existing marketing efforts, we crafted a tailored SEO and content roadmap, including:
- Website audit & analysis to identify technical and content gaps
- Competitor & market research for strategic positioning
- Keyword gap analysis to target high-impact search terms
- Custom SEO strategy development based on insights
- Content pillar identification to guide brand messaging
- Content strategy creation & execution for engagement and conversions
- On-page SEO fixes to enhance website performance
- Building domain authority with niche-specific backlinks
- Scaling content efforts by creating new collection pages & targeting customers, especially moms, with middle of the funnel content ideas
- Continuous monitoring & optimization to maximize results
Proven Results
25X
Organic Clicks
167%
Organic Sales
65
Top 3 Position Keywords
Case Study
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