Case Study- Mednow Pharmacy
Project Scope
Mednow is an online canadian pharmacy & prescription delivery service that enables patients to have online free prescription delivery and health advice. Their primary services involved medication review, pill sorting & auto-refills, virtual walk-in clinic & online pharmacy shop.
The client approached the Digital Leap team with the aim to increase organic traffic and convert that traffic to leads. Mednow wanted to build SEO into a reliable user acquisition channel for long term business growth.
Summary
Project Summary
Digital Leap bagged the project in May’21 for a 6-month contract which extended to a year till July’22 as we achieved all set business goals month-on-month. When the Digital Leap SEO team started working with Mednow, they had an excellent local market presence but negligible online presence to their online service. While doing SEO for any medical niche, the biggest challenge placed on the table was making it complaint with YMYL & EAT algorithms of Google. In order to do so, our team primarily channeled all efforts to publish content that promoted the Mednow website’s authority. Not only Digital Leap’s SEO Team improved organic traffic to the website but also within a year, Patient registrations on the website increased from 0 to 100 per month within a year.
The Strategy
We drafted an SEO & Content Strategy aligned with Google’s YMYL & EAT criteria, so that website can gain authority without getting spammed by search engine algorithms. After a detailed analysis of the client’s website & Competitors and their results, we created a well-laid SEO and content strategy, which included:
- Website audit & analysis
- Competitor & market analysis
- Keyword gap analysis
- Preparing SEO Strategy based on audit
- Identifying various content pillars
- Building content strategy
- Content & SEO strategy implementation
- Fixing On-page SEO fixtures
- Improving domain authority with niche-specific backlinks
- Scaling out various content ideas
- Monitoring progress regularly
- Optimizing strategy based on results
Proven Results
3X
Organic Clicks
+280
+$2k
Traffic Value
More Successful Projects
Our portfolio crosses businesses, industries, and borders. Find out which companies we have helped achieve their digital goals across the world.
Listings Nearby
Listings Nearby is an online real estate marketplace where home buyers looking to buy new homes can look for in-depth knowledge about new developments coming up in the city. With our stellar SEO strategy, we were able to achieve it & improve the traffic of the website by 7X times within 6 months.
Dolphin Galleries
Digital Leap’s SEO experts recognized the need to reorganize the product category structure on Dolphin’s website to target the right keywords. This led to creation of dedicated pages for each of the sub-categories, and managing on-page and off-page content, post which the organic traffic saw a jump of 38%.
Mednow
Mednow wanted to build SEO into a reliable user acquisition channel for long-term business growth. In order to do so, our SEO Content strategists primarily channeled all efforts to publish content that promoted the Mednow website’s authority. Not only our SEO Team improved organic traffic, but also, patient registrations from organic channel increased from 0 to 100 per month within an year.
