After identifying the cause behind falling traffic on the client’s website, we crafted an extensive SEO strategy, which focused on sustainable lead generation from their target regions. Going by the needs of their industry, ‘Hub & Spoke’ model was followed, thereby creating listing pages for different localities with supporting blogs. The steps included:
Website audit & analysis
Competitor & market analysis
Keyword gap analysis
Preparing SEO Strategy based on audit
Identifying various content pillars
Building content strategy around keywords
Rolling out suitable content angles
Making On-page SEO fixtures
Improving domain authority with niche-specific backlinks
Monitoring progress regularly
Optimizing strategy based on results
