Justo
Real Estate Brokerage | Toronto
Project Scope
Justo is a Toronto-based Real Estate brokerage platform that helps connect millions of buyers and sellers of residential properties across Canada.
The client approached the Digital Leap team with an aim of increasing organic traffic and improving ranking in search results.
Summary
Project Summary
Digital Leap bagged the project in December 2021, when the client’s website’s organic traffic was already on the decline. We recognized the Java framework they were using as the primary culprit (angular.js) and successfully guided them to migrate it to one that facilitated site-end rendering (next.js). Within days, their organic traffic went up by 65% and continues to fair very well.
The Strategy
After identifying the cause behind falling traffic on the client’s website, we crafted an extensive SEO strategy, which focused on sustainable lead generation from their target regions. Going by the needs of their industry, ‘Hub & Spoke’ model was followed, thereby creating listing pages for different localities with supporting blogs. The steps included:
Website audit & analysis
Competitor & market analysis
Keyword gap analysis
Preparing SEO Strategy based on audit
Identifying various content pillars
Building content strategy around keywords
Rolling out suitable content angles
Making On-page SEO fixtures
Improving domain authority with niche-specific backlinks
Monitoring progress regularly
Optimizing strategy based on results
Proven Results
2x
Organic Traffic Value
+40%
Organic Clicks
+60%
Keywords in Top 10
Digital Leap Marketing’s Case Studies
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Dolphin Galleries
Digital Leap’s SEO experts recognized the need to reorganize the product category structure on Dolphin’s website to target the right keywords. This led to creation of dedicated pages for each of the sub-categories, and managing on-page and off-page content, post which the organic traffic saw a jump of 38%.
Mednow
Mednow wanted to build SEO into a reliable user acquisition channel for long-term business growth. In order to do so, our SEO Content strategists primarily channeled all efforts to publish content that promoted the Mednow website’s authority. Not only our SEO Team improved organic traffic, but also, patient registrations from organic channel increased from 0 to 100 per month within an year.
