Case Study- Explore Traveler
International Travel & Food Around The World
Project Scope
Explore Traveler is a travel platform designed to simplify trip planning and enhance the travel experience. The project focuses on providing personalized itineraries based on user preferences, integrating real-time updates, and offering seamless booking for flights, accommodations, and activities. The platform will feature an intuitive, mobile-friendly interface and aim to create a comprehensive, user-centric solution for travelers worldwide.
Summary
Project Summary
Digital Leap bagged the project in May’21 for a 6-month contract which extended to a year till July’22 as we achieved all set business goals month-on-month. When the Digital Leap SEO team started working with Mednow, they had an excellent local market presence but negligible online presence to their online service. While doing SEO for any medical niche, the biggest challenge placed on the table was making it complaint with YMYL & EAT algorithms of Google. In order to do so, our team primarily channeled all efforts to publish content that promoted the Mednow website’s authority. Not only Digital Leap’s SEO Team improved organic traffic to the website but also within a year, Patient registrations on the website increased from 0 to 100 per month within a year.
The Strategy
We drafted an SEO & Content Strategy aligned with Google’s YMYL & EAT criteria, so that website can gain authority without getting spammed by search engine algorithms. After a detailed analysis of the client’s website & Competitors and their results, we created a well-laid SEO and content strategy, which included:
- Website audit & analysis
- Competitor & market analysis
- Keyword gap analysis
- Preparing SEO Strategy based on audit
- Identifying various content pillars
- Building content strategy
- Content & SEO strategy implementation
- Fixing On-page SEO fixtures
- Improving domain authority with niche-specific backlinks
- Scaling out various content ideas
- Monitoring progress regularly
- Optimizing strategy based on results
Proven Results
3X
Organic Clicks
+280
Keywords in TOP 10
+$2k
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