For Lav Kids’ eCommerce growth, we implemented a proven SEO and content strategy to reach the right audience with the right message. The brand was fairly new, its online visibility was nearly nonexistent. After an in-depth analysis of their existing marketing efforts, we crafted a tailored SEO and content roadmap, including:

• Website audit & analysis to identify technical and content gaps

• Competitor & market research for strategic positioning

• Keyword gap analysis to target high-impact search terms

• Custom SEO strategy development based on insights

• Content pillar identification to guide brand messaging

• Content strategy creation & execution for engagement and conversions

• On-page SEO fixes to enhance website performance

• Building domain authority with niche-specific backlinks

• Scaling content efforts by creating new collection pages & targeting customers, especially moms, with middle of the funnel content ideas

• Continuous monitoring & optimization to maximize results

This comprehensive approach significantly boosted Lav Kids’ organic traffic and eCommerce sales, driving measurable success.