Case Study- Dr. William Numa
Facial Plastic Surgeon in Boston
Project Scope
Dr. William Numa is a double board-certified facial plastic surgeon based in Boston, Massachusetts, specializing in cosmetic and reconstructive facial surgery. With a strong reputation for expertise in procedures such as rhinoplasty, facelifts, and eyelid surgery, Dr. Numa’s practice focuses on delivering natural and elegant results to a diverse clientele.
The client reached out to us, aimed to enhance DrWilliamNuma.com’s organic search performance, focusing primarily on content quality, local SEO strength, and technical stability.
Summary
Project Summary
Digital Leap partnered with Dr. William Numa with the goal of improving their online visibility, strengthen the local SEO presence, and drive more organic traffic through a strategic and sustainable SEO approach.
The Strategy
We built a complete SEO foundation by conducting a detailed content audit, developing a structured content and keyword strategy, fixing critical technical issues, and consistently optimizing the website through monthly SEO activities. Our focus remained on enhancing local search visibility and expanding organic reach in the cosmetic surgery niche. Steps included:
- Website audit & analysis
- Competitor & market analysis
- Keyword gap analysis
- Preparing SEO Strategy based on the audit
- Identifying various content pillars
- Built content strategy
- Content & SEO strategy implementation
- Fixing On-page SEO fixes
- Improving Local citation score
- Improving domain authority with niche-specific backlinks
- Scaling out various content ideas
- Monitoring progress regularly
- Optimizing strategy based on results
Proven Results
4X
Organic Clicks Improved
+363%
Organic Sessions Improved
446
Top 20 Keywords
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