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Case Study- Dr. William Numa

Facial Plastic Surgeon in Boston

Dr. Numa Google Search Console Performance Graph

About Dr. William Numa - Project Scope

Dr. William Numa Website Overview

Dr. William Numa is a double board-certified facial plastic surgeon based in Boston, Massachusetts, specializing in cosmetic and reconstructive facial surgery. With a strong reputation for expertise in procedures such as rhinoplasty, facelifts, and eyelid surgery, Dr. Numa’s practice focuses on delivering natural and elegant results to a diverse clientele.

The client reached out to us, aimed to enhance DrWilliamNuma.com’s organic search performance, focusing primarily on content quality, local SEO strength, and technical stability.

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Summary

Project Summary

Digital Leap partnered with Dr. William Numa with the goal of improving their online visibility, strengthen the local SEO presence, and drive more organic traffic through a strategic and sustainable SEO approach.

The Strategy

We built a complete SEO foundation by conducting a detailed content audit, developing a structured content and keyword strategy, fixing critical technical issues, and consistently optimizing the website through monthly SEO activities. Our focus remained on enhancing local search visibility and expanding organic reach in the cosmetic surgery niche. Steps included:

  • Website audit & analysis
  • Competitor & market analysis
  • Keyword gap analysis
  • Preparing SEO Strategy based on the audit
  • Identifying various content pillars
  • Built content strategy
  • Content & SEO strategy implementation
  • Fixing On-page SEO fixes
  • Improving Local citation score
  • Improving domain authority with niche-specific backlinks
  • Scaling out various content ideas
  • Monitoring progress regularly
  • Optimizing strategy based on results

Proven Results

4X Organic Traffic Improved in ahref

4X

Organic Clicks Improved

363% Organic Sessions Improved

+363%

Organic Sessions Improved

Keyword Improvement Dr William Numa

446

Top 20 Keywords

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What Our Client Says

Digital Leap is expert in their craft. they utilities the right tools to do SEO research and is able to effectively improve your rankings. Thier communication and reporting is prompt.

Harvey Beck

CEO, Celebrate

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Building a global brand reputation and achieving your marketing goals can be challenging. We have seen businesses trying hard to enable their website to convert enough traffic into leads that can be further nurtured into customers, yet failed. If that sounds familiar,
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