Case Study- Block House Coffee & Kitchen
More than a coffee shop. A cafe for community
Project Scope
Founded in 2017, we are a specialty coffee shop featuring locally roasted coffees and a craveable breakfast and lunch menu, available 7 days a week. Our indoor space is cozy, creative and encourages connection, and our backyard is green, gorgeous and perfect for gathering. Find us at Jax & 7th in Historic Richmond!
Summary
Project Summary
The Strategy
We drafted an SEO & Content Strategy aligned with Google’s YMYL & EAT criteria, so that website can gain authority without getting spammed by search engine algorithms. After a detailed analysis of the client’s website & Competitors and their results, we created a well-laid SEO and content strategy, which included:
- Website audit & analysis
- Competitor & market analysis
- Keyword gap analysis
- Preparing SEO Strategy based on audit
- Identifying various content pillars
- Building content strategy
- Content & SEO strategy implementation
- Fixing On-page SEO fixtures
- Improving domain authority with niche-specific backlinks
- Scaling out various content ideas
- Monitoring progress regularly
- Optimizing strategy based on results
Proven Results
3X
Organic Clicks
+280
Keywords in TOP 10
+$2k
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