Case Study- Accessibility Partners Canada
Accessibility Consulting Firm in Canada
Project Scope
Accessibility Partners Canada is a Canadian-based consulting firm dedicated to helping organizations meet digital and physical accessibility standards. They provide expert audits, training, and compliance solutions to ensure businesses are inclusive and aligned with AODA, WCAG, and other accessibility regulations.
The client approached us after a complete website redesign that had severely impacted their SEO. The site had lost most of its organic visibility due to deleted pages, broken backlinks, and major technical issues like broken links, faulty redirects, and poor on-page SEO.
We restored deleted content, reclaimed lost backlinks, fixed 404s and redirects, and rebuilt the site’s technical SEO. Then, we implemented a new strategy focused on accessible design, lead generation, and local landing pages—resulting in a full recovery and stronger long-term performance.
Summary
Project Summary
Digital Leap partnered with Accessibility Partners Canada to recover lost SEO performance after a website redesign, restore technical stability, and rebuild organic visibility through a focused and sustainable SEO strategy.
The Strategy
We built a comprehensive SEO foundation for Accessibility Partners by auditing the damage caused by the website redesign, restoring lost assets, and implementing a forward-looking SEO strategy. Our efforts focused on technical recovery, accessibility compliance, lead funnel optimization, and steady performance improvements through ongoing SEO work. Key Steps included:
- Website audit & analysis
- Competitor & market analysis
- Keyword gap analysis
- Preparing SEO Strategy based on the audit
- Restoration of deleted pages and backlinks
- Identifying various content pillars
- Built content strategy
- Content & SEO strategy implementation
- Fixing On-page SEO fixes
- Fixing 404 errors, redirects, and broken links
- Improving Local citation score
- Improving domain authority with niche-specific backlinks
- Scaling out various content ideas
- Monitoring progress regularly
- Optimizing strategy based on results
Proven Results
2.67X
Organic Clicks
+176.6%
Organic Sessions Improved
181
Top 20 Keywords Increased
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