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Case Study- Bella Santé

Best of Boston Day & Med Spa

Bella Sante GSC Overview

About Bella Santé - Project Scope

Bella Sante Website Overview

Bella Santé is a leading luxury Day & Med Spa brand in Massachusetts, offering award-winning spa treatments across three premier locations—Boston, Wellesley, and Lexington. With a commitment to wellness, skincare, and holistic healing, Bella Santé provides a wide range of services including facials, massages, body treatments, med spa services, and advanced skin therapies.

Digital Leap partnered with Bella Santé to improve their organic traffic and strengthen their local SEO presence across three key locations: Boston, Wellesley, and Lexington.

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Summary

Project Summary

The client approached us with the goal of boosting their visibility in local search and expanding their organic reach across three key locations: Boston, Wellesley, and Lexington.

The Strategy

We developed and executed a location-focused SEO strategy by building a robust content plan targeting Bella Santé’s core services and the conditions they address. Our approach aimed to drive qualified traffic from each service area while supporting long-term search visibility through ongoing optimization. Key Steps included:

  • Website audit & analysis
  • Competitor & market analysis
  • Location-specific keyword research for Boston, Wellesley, and Lexington
  • Content strategy built around service types and treatment conditions
  • Content & SEO strategy implementation
  • Structured on-page SEO for improved rankings and UX
  • Internal linking improvements to support topic authority
  • Improving domain authority with niche-specific backlinks
  • Continuous content expansion and optimization based on performance
  • Monitoring progress regularly
  • Optimizing strategy based on results

Proven Results

2.67X

Organic Clicks Improved

Bella Sante Website Sessions Improved

+280%

Organic Sessions Improved

3k +

Organic Traffic Increased

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What Our Client Says

Digital Leap is expert in their craft. they utilities the right tools to do SEO research and is able to effectively improve your rankings. Thier communication and reporting is prompt.

Harvey Beck

CEO, Celebrate

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Building a global brand reputation and achieving your marketing goals can be challenging. We have seen businesses trying hard to enable their website to convert enough traffic into leads that can be further nurtured into customers, yet failed. If that sounds familiar,
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